My communications revelations

I've told you about my potential Twitter break up. Well like any good girl, instead of breaking  up with my boyfriend of my own accord, I talked to my girlfriends. After chatting with other Girl Scout communications people, I've drawn some conclusions. And here they are:

• Twitter isn't a member communication tool; it's a tool for reaching the general public. I know a good Twitter user might say "duh" and I kinda am too. But when we first started, we had adult members in mind. I'm now shifting it to be more of a news source and putting my media relations hat back on. Who cares and why? Check it out at http://twitter.com/GSCTXcouncil.
• The blog is not a general public tool; it's a member communication tool. I started having this suspicion nearly a month ago when I was very disappointed in our blog traffic. Since then I started moving away from "all parents of girls and the media" as my audience to "local Girl Scout parents." And ya know what? It's working a lot better. At this moment compared to a month ago, blog traffic (to http://gsctx.blogspot.com/) is up more than 100%!
• Facebook is a conversation platform. I knew this and we've been using it this way. I think I can increase its use as a conversation piece though. This is my new Facebook goal. (http://www.facebook/GSCTXcouncil)
• Flickr and YouTube are still my photo and video libraries respectively. I'm good with that being their resources.
• When its time to do new annual goals, I want to adjust my goals not to read things like "have 800 Twitter followers" but to read things like "develop buzz about registration" or "educate Twitterverse about Women of Distinction"
• Cindy and I are re-evaluating Possibilities, our 100 page program guide, and how to save bucks. Potentially dramatic change but I'm into change.

K, now to do the dishes because my wonderful hubby cooked.