Having had my hand in the PR cookie jar in all my jobs, I can tell you, there aren't nearly as many martinis, manicures, happy hours or other fluff as most people think. There's a lot more prepping executives, writing and rewriting, calendar balancing, position statement creation, crisis communication planning and other non-alcoholic activities involved.
So why martinis and manicures the first thing that often comes to mind? I especially like this paragraph and its contribution to the explanation
Even in college, the number of peers in the COM who told me they wanted to do food, beverage, fashion and entertainment PR kinda killed me. I mean, yes, I want to get paid to peddle wine too. But there are only so many jobs in those arenas. Much less glitzy fields like investor relations, nonprofit (my fav), tech (my other fav), education, energy, and health are where the bulk of the jobs are.
I suppose this whole soapbox is to say two things
- The marketing and PR department at your company is not fueled by martinis. They are most likely sharp, talented individuals who could write a whole newspaper's worth of content before most of their non-marketing peers could spell their names.
- If you are considering a career in marketing or PR, remember, most of the jobs are not glitzy but they can be rewardingly geeky.