Second, as a chick and marketing gal, I'm not someone who is horribly opposed to pretty models. I would appreciate they don't be totally emaciated but I get that clothing ads are selling you an image. "Wear this bra and you too can look like Tyra Banks or Heidi Klum." I get it, whatever, no big deal.
I have however found the exception to the rule.
|Actual image from site|
The first page of this section was much more boring: bras. Plain white or nude colored bras, basic, functional, practical. OK, that's fine. Then while browsing these less than exciting bras, it dawned on me - I could see the models' abs. ABS. Do you know what pregnant ladies do not have? ABS!
I'm offended because 1) how dare you try to sell me the image of having a set of flat washboard abs while I am PREGNANT and 2) do your job better marketing and advertising team! This is an embarrassment to your industry. You should know your audience better than this!
Now I can just hear the argument: "Oh well these bras are also for nursing so those women wouldn't be pregnant any more."
True. But how many women who are still nursing have beautiful flat abs? Very few I tell you, very few. Nice try but you fail.
The one or two models who were not flaunting their abs were the models featured in the plus size section so not so much pregnant as just a different size and shape.
Motherhood Maternity, you suck. I'm hereby waging (social media) war on you.